Cooper Union’s Lubalin Center 30 over 30 Exhibit

dorfsman

Photographed from an exhibit wall at the Lubalin Center in NYC in which designers were asked to comment on various iconic designs as part of the center’s collection. Jessica Helfand and I both wrote about art Director/Designer Lou Dorfsman’s ad, circa 1961, for CBS. The text under the largest “ha” reads, “He laughs best who laughs last”—an ad explaining the broadcasting company’s success in focusing on comedy television.