From Cave to Code

My young son once asked, ‘Why are we here?’, writes Scott W. Santoro. When the question was flipped back to him, ‘Why do you think we are here, Ellis?’, he responded, ‘To learn stuff!’

Ellis was right. If for no other reason, we’re here to learn stuff, and graphic design makes it easy. Our field is so rife with varied subjects that we can’t help ourselves – it is almost forced upon us.

When Pearson Education asked me to produce a graphic design textbook five years ago, I went through everything I know about the subject, and learned a lot more in the process.

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